It’s a great pleasure for me to see that now the status of outdoor LED screens has risen so high as to justify an international forum like the one we are having today that addresses incorporation of outdoor screens into the urban environment and ascribes new interactive possibilities to screens.
Here are some examples, probably well know to this audience but which once again stress how harmonious or incongruous maybe the presence of outdoor LED screens on the streets of out towns. Urban environment is tough on people and outdoor screens may do much to alleviate the stress, move away from the concept of “concrete jungles” into pleasant, brightly-lit and interactive cities.
LED screens being digital equipment will display any information fed into the computer. However, from experience we see the urgent need to adapt content to LED screens: perception in the open environment is different and needs closer attention. Content for outdoor LED screen must be created separately, not indiscriminately borrowed from the available TV commercials. This concerns not only an internal plot of a commercial, or enlarged views, larger letter of textual information, but also the need to develop new digital formats for outdoor urban environment.